As per our conversation, in which you asked if I could write you an HONEST testimonial of your work
and you, the answer is yes, and the pleasure is mine.
I would like to highlight your many qualities that makes you a great addition to any advertising teams
but especially for content platforms like Free Malaysia Today (FMT), which is new to most Media
Planners as hardly anyone knew that Free Malaysia Today (FMT) sells advertising, or what advertising
products they sell – well, that is until YOU came along

In the 12 years of us working together, YOU are one of the very few media partners I know who
puts client’s advertising objectives being met ahead of selling your products. This is not to say that
you do notsell the products and services of your company, but you never do it at the expense of
clients and their advertising campaign objectives which makes YOU one of the few partners we trust
regardless which company you represent.

Which is why when you reached out to me several months ago, requesting for us to give you a slot
for you to represent Free Malaysia Today (FMT) for a presentation roadshow in GroupM, I was totally
on-board to make it happen for YOU and i threw in my support for YOU when Sheila Shanmugam
asked me if your presentation would be beneficial for our Media Planners.

I knew you would make the products which Free Malaysia Today (FMT) offers relevant to the teams
who attended your presentation, instead of aggressively pushing your products in order to attain our
advertising budgets. And as expected, YOU did NOT disappoint.

I managed to pop in and out of your presentation and I caught you re-explaining your CEO Azeem
Abu Bakar’s key points of Free Malaysia Today (FMT)’s products to GroupM’s Media Planners in a way
where you were not selling using jargon, but instead, selling by giving them easy to understand
examples in an interesting story-telling kind of way. GroupM’s Media Planners managed to take
advantage of their newfound understanding of Free Malaysia Today (FMT)’s product’s through YOU.

And with you Tanya, as Media Planners main contact person, I believe advertising proposals and
media proposals that you share with them will be SOLID because I still remember how it was like
when I worked with you on Proton’s advertising campaigns.”

Tanya Hyacinth is my student in the Curtin University Public Relations 200 programme.

As a student Tanya exhibited all round skills but more particularly in her writing ability and
presentation skills.

She demonstrated skillful use of the English language to prepare news releases, brochures and
speeches and usually, these are referred to the class as examples of skillful writing using the key
tools of public relations and communications.

Additionally, she has the ability to put together a presentation and to present it well in front of an
audience, which is a requirement in the PR syllabus.
I have no hesitation recommending Tanya for a job in any aspect of the communication business.

As the Head Of Creative in Jakarta Indonesia, I had the benefit of appointing Roots as our Public
Relations agency as we made a foray into the Malaysian market.
Miss Tanya Hyacinth Fernandez handled our account for this media-targeted event.
The event was a challenge from the get-go. We were new to the Malaysian retail market through our
first comic inspired fashion store, DC Super Heroes in 1Utama. In addition, our newly-appointed
brand ambassador Faizal Tahir, was an untested personality, fresh from his win on the One in a
Million “Idol” competition.

With these on hand, Tanya Hyacinth Fernandez sat with us and worked through a RANGE of
strategies. Her collaborative style of working suits us well.
She treats her clients with upmost respect, with the understanding that though we may not come
with a working knowledge of the Malaysian media, she draws upon my strength as the Head Of
Creative to enable us to optimise our efforts into putting up a media event with IMPACT.

No details were spared; the goodie bags, vouchers, media lists and media like, and media how-tos
were thought through and executed well by Miss Tanya Hyacinth Fernandez and her team.
With Tanya Hyacinth Fernandez being my PR go-to person (from my perspective as the client), it’s
heartening to know that in the days before the event, Tanya Hyacinth Fernandez can be reached very
late into the night. She can work as late as I do when it comes to crunch time. And that’s an excellent
attitude.

The event spoke for itself. Great media turn-out. The media mileage we got from hiring Miss Tanya
Hyacinth Fernandez and her team was BEYOND OUR EXPECTATIONS.
First media impressions were everything and we made a lasting one. As our PR, Tanya Hyacinth
Fernandez played a hand in our initial growth whilst we were still seedlings.

Tanya Hyacinth Fernandez has been AirAsia’s
go-to consultant at Better Digital Solutions (BDS)
since year 2011 and has been managing our
Facebook campaigns as per below:

1. AirAsia Philippines Facebook brand page launch & fan acquisition campaign.
2. AirAsia Japan Facebook brand page launch
   & fan acquisition campaign.
3. All AirAsia’s tactical campaigns
4. .All of AirAsia’s Social Media Campaigns.

From a client’s perspective, there’s NO DOUBT that Tanya is someone who is reliable, committed and
dedicated in all AirAsia’s campaigns.
She doesn’t just “sell” but she gives us the best
recommendations for all our AirAsia campaigns
to ensure we have the BEST results for our
campaigns and best ROl on the money we spent.

Tanya has a bubbly and cheerful personality which
also can be seen during our professional working
relationship which is something very rare when it
comes to 24/7 client servicing and when there
are unavoidable times at which we need to make
changes to our advertising campaigns at the very
last minute but Tanya ensured that it was all done
smoothly for us.

I trust that Tanya would be a great fit to your
company in terms of her work professionalism
and personality, no matter what tasks are
assigned to her.